At the heart of the Hong Leong Group's success lies the philosophy that corporations should give back by paying it forward.
Since its formation, Hong Leong has upheld the philosophy of giving back to society. In 1980, the Hong Leong Foundation was formed as the main driver of the Group's philanthropic initiatives. Its aim is to create opportunities for Singapore to grow and develop by fostering education, helping the elderly and needy to lead fulfilling, healthy and active lives, as well as supporting culture and the arts.
Over the past 30 years, the Group has carried out annual cash giveaways for the needy elderly living in Singapore's heartland areas. Donations are given away annually to the needy and charities supporting various causes.